One Product Store VS General Store ($100k/m) | Shopify Dropshipping 2023

When it comes to starting a dropshipping business on Shopify, one of the key decisions you’ll need to make is whether to create a one-product store or a general store. Both approaches have their own set of advantages and disadvantages, and understanding the differences between them can help you determine which one is the right fit for your business goals.

A one-product store, as the name suggests, focuses on selling just one product. This can be a highly targeted approach that allows you to hone in on a specific niche and create a brand around a single product. By dedicating all your resources to promoting and selling one item, you can streamline your marketing efforts and create a strong, cohesive brand identity.

On the other hand, a general store offers a wider range of products for customers to choose from. This can attract a broader audience and give you more opportunities to make sales. With a general store, you have the flexibility to test out different products and see what resonates with your target market. You can also capitalize on trends and seasonal products to keep your store fresh and engaging.

So, which approach is better for achieving $100k/month in revenue? The answer ultimately depends on your business model, marketing strategy, and target audience. Here are some key factors to consider when deciding between a one-product store and a general store:

1. **Niche Focus**: A one-product store allows you to laser-focus on a specific niche, which can be advantageous for building a strong brand and establishing yourself as an authority in that space. However, if your product doesn’t have broad appeal or if the market is limited, it may be challenging to scale your business to $100k/month.

2. **Conversion Rate**: One-product stores tend to have higher conversion rates since all marketing efforts are geared towards selling that one item. This can result in higher average order values and increased profitability. In contrast, general stores may have lower conversion rates due to the wider product range and potential customer indecision.

3. **Marketing Costs**: General stores may require higher marketing costs to promote multiple products across different niches. On the other hand, one-product stores can benefit from more targeted advertising campaigns, which can lead to lower customer acquisition costs and higher ROI.

4. **Brand Cohesion**: One-product stores have the advantage of creating a strong, cohesive brand identity around a single product. This can help build trust and loyalty with customers, leading to repeat purchases and word-of-mouth referrals. General stores may struggle to establish a clear

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